The reasons for redesigning a website vary depending on the specific marketing goals of your business. The most common reasons are to rebrand your site, increase your traffic, generate more leads, and add functionality to improve the user experience.

Your business goals will determine the scale of your website redesign—for example, if you are launching a new product or service and want to promote it heavily, you might decide to go all out with a full-scale redesign that includes adding new features like an e-commerce shopping cart. If you’re looking to refocus your business or simply update some outdated elements of your site, you may choose a smaller scale redesign that focuses on creating a smoother user experience by improving navigation or updating outdated imagery.